Chinese GL

The complete lack of effort put into any sort of marketing or promotion is breathtaking, and not in a good way. That's not to mention the lack of effort that seems to have been put into the final product itself (I've also not been impressed by the translation previews).

I'm not sure they've realised that they need to do a lot more to market baihe compared to danmei, where they've been scooping up licences with established fanbases. I'm also quite curious about their sales figures — people have been interacting with them a lot on social media, but that doesn't necessarily translate into sales, especially given the many logistical difficulties involved.